Push The Button

MOP is a Portuguese outdoor media company, and wanted to prove to its clients that outdoor media is still effective even when competing with digital forms of media.

In partnership with Estrela Damm beer we created a button inserted in a billboard with the phrase: “If you see this poster, press the button”. The public didn't know it, but every click turned into a beer.

In one week we had 17590 interactions which turned into a huge party for MOP customers and the agency team to celebrate.